Comfort Colors 1717 colorway
True Navy
- Hex
- #183047
- RGB
- 24, 48, 71
- Tone
- Dark garment
- Best artwork
- Light / white ink
This hex was sampled from a photograph of the actual garment, not copied from a brand spec sheet. Comfort Colors is garment-dyed — the shirt is dyed after it is sewn — so the colour sits softer and slightly uneven, and a flat swatch from a dye chart overstates how saturated it looks in a listing.
#183047
Closest Comfort Colors 1717 colors to True Navy
If you are still choosing, these are the shades a buyer would cross-shop with it.
Comfort Colors 1717 True Navy mockups
True Navy is photographed in 7 shots of this blank. Each pack includes every colorway, so True Navy comes with all the others.
- Flat Lay with Props — $7.99
- Flat Lay on White — $7.99
- Flat Lay on Cream — $7.99
- Flat Lay, 12 Scenes — $7.99
- Folded with Props — $7.99
- Folded, 12 Scenes — $7.99
- Worn by a Model — $7.99
Or put your own design on True Navy free — free account, no card.
True Navy questions
- What is the hex code for Comfort Colors 1717 True Navy?
- #183047 — RGB 24, 48, 71. It was sampled from a photograph of the garment rather than taken from a brand spec sheet, so it matches what a buyer sees in a listing photo.
- Is this the official Comfort Colors hex?
- No, and deliberately so. A brand hex describes the dye under studio conditions. This is measured from the shirt as photographed, which is the thing sitting in your listing next to your artwork.
- Should I print light or dark artwork on True Navy?
- True Navy is a dark garment, so light artwork reads best on it — white, cream and pale tones hold their edges. Dark inks disappear into it at thumbnail size, which is where most Etsy buyers decide.
- Can I use this hex in my Etsy listing graphics?
- Yes, and it is better for that than a brand hex. It came from the same photographs the mockups are rendered from, so a colour grid built from it matches the mockups sitting beside it in the listing.