Comfort Colors 1717 colorway

Flo Blue

Hex
#7682C2
RGB
118, 130, 194
Tone
Dark garment
Best artwork
Light / white ink

This hex was sampled from a photograph of the actual garment, not copied from a brand spec sheet. Comfort Colors is garment-dyed — the shirt is dyed after it is sewn — so the colour sits softer and slightly uneven, and a flat swatch from a dye chart overstates how saturated it looks in a listing.

#7682C2
Comfort Colors 1717 t-shirt in Flo Blue (#7682C2)

Closest Comfort Colors 1717 colors to Flo Blue

If you are still choosing, these are the shades a buyer would cross-shop with it.

Comfort Colors 1717 Flo Blue mockups

Flo Blue is photographed in 7 shots of this blank. Each pack includes every colorway, so Flo Blue comes with all the others.

Or put your own design on Flo Blue free — free account, no card.

Flo Blue questions

What is the hex code for Comfort Colors 1717 Flo Blue?
#7682C2 — RGB 118, 130, 194. It was sampled from a photograph of the garment rather than taken from a brand spec sheet, so it matches what a buyer sees in a listing photo.
Is this the official Comfort Colors hex?
No, and deliberately so. A brand hex describes the dye under studio conditions. This is measured from the shirt as photographed, which is the thing sitting in your listing next to your artwork.
Should I print light or dark artwork on Flo Blue?
Flo Blue is a dark garment, so light artwork reads best on it — white, cream and pale tones hold their edges. Dark inks disappear into it at thumbnail size, which is where most Etsy buyers decide.
Can I use this hex in my Etsy listing graphics?
Yes, and it is better for that than a brand hex. It came from the same photographs the mockups are rendered from, so a colour grid built from it matches the mockups sitting beside it in the listing.

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